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I can still remember my mom’s roaring laughter as she recants the story of a high school classmate and her delusional obsession with her beauty.  (Or lack thereof)

How can someone be so blind, my mom and friends often wondered? The lady in question apparently had a sour and stale personality perfectly complimenting her face.

Yes! She would prance around the school yards, laughing and bragging to the other girls about the destruction that awaited the boys upon her entrance into the lunch room.

“hey! Look at me…just look at me. Hmmm I’m so fine! Do you see the way my eyes are just shinning?” she would say to her friends and classmates.

Little did she know that the entire school thought she was a nuisance and couldn’t help but talk about her….In a negative way!

Well…sadly the over confident “ugmo chick” is a tragic replica of many businesses and brands today!

Waiiit! What is an “ugmo chick?”

An ugmo chick is a girl who thinks she is the most beautiful woman in the world and apparently only wears rainbow colored underwear. Oh and she happens to have the stinkiest attitude and personality you will ever come across. Even has the audacity to talk about other people and their obvious flaws and insecurities.

The point is…Many businesses today are floating around in an “ugmo business bubble” thinking that they look great and everybody would die for a chance to work with them. This is the classic case of terrible brand identity, false perception of brand value and serious concerns in the area of professionalism and business “polish” and integrity.

My Google reader once alerted me to a UPS webinar invitation, which started with the headline, “Strong sales are key to growing a business.”

While that statement is true for obvious reasons, your sales is also heavily influenced by your overall package and perceived value. It is up to you to define and express your image and style in a way that is authentic, compelling and addictive. This is a breeding ground for lots of leads and potential customers.

[icon size="large" icon="star"]Look at your brand Identity

Is your business rolling around with a broke down, mediocre logo design and stationary kit? Do you get the “oooh ok” look anytime you pass out your business cards and brochures? You know, if you wait long enough you just may witness your flyer dumped in the trash within minutes of passing it out…Sometimes right in your face!

Take action: Search for a good freelance graphic design or design company to assess your brand image and possibly revamp your logo design, business cards, envelope design, promotional print materials and website design…

Your business and marketing materials must pass the “first impression test” otherwise your voice, purpose and passion gets lost in translation. All the time, energy and MONEY you spent developing your copy, content, pictures, videos, articles, blog posts and all your snazzy content will never be seen or heard…Do I hear Crickets?

“Your customers want to see that you have invested in yourself before they will invest their time, money and trust in you and your business.”

Web design and marketing companies are quite aware of this issue! Trust me, they deal with it every day and can quickly restore a business stuck in the “ugmo business bubble.”

The holiday season is a great time to re-brand and freshen up your business image. Get a make-over while taking advantage of End of Year Sales and holiday discounts.

Finding a good web design company is the difference between having an adequate webpage or a killer webpage that increases your businesses.
You don’t want to skimp on costs when it comes to web design. A first-class design company that knows what they’re doing will make you far more money in the long run than trying to cut corners with a cheap company.
But if you’ve never worked with a design company before you need to be sure you’re not overpaying. Here are a few things to ask about in advance.
Find out if your design company is charging you for:
1. Your first consultation – You should be able to sit down with the design company and explain what you want and need from your webpage. They should then formulate a plan to execute that and tell you how much it will cost and how long it will take. You shouldn’t have to pay to get a quote for web site design.
2. Services you don’t need – Find out exactly what you’re paying for when you start working with a design company. They may offer services that you don’t really want or need. Make sure you understand everything you are being charged for.
3. Hosting fees - At one time there were hefty fees for web site hosting. This has become such a competitive market that fees have dropped substantially. Be sure you’re paying for fees that are fair for today’s market.
4. Writing poor content - Some design companies are whizzes at technical set-ups but then charge you for poorly written ineffective copy. Find out if the company has competent writers who understand the importance if engaging readers and giving them a clear call to action. If not, hire your own copywriter or learn to do it yourself.
5. SEO that’s poorly researched – If your design company has a basic knowledge of Search Engine Optimization then you should only be paying for “basic” knowledge. Some design companies stay up-to-date on the latest SEO changes and can advice you on the correct keywords you need to use on your site. If they don’t have a clear idea of the importance of SEO then hire another company to optimize your site. A great looking website doesn’t do you any good if it can’t be located in the search engines.
6. Calling to ask questions – We all know customers who can take this to excess. But normally, you should be able to call and ask simple questions without having to pay for each call.
7. Additional or hidden fees – Make sure it’s clearly drawn out in your original quote what you’re paying for and what will require additional fees. Find out if the company will be maintaining your site and if that’s included, and for how long.
By asking the right questions and being diligent in receiving the answers you need, you can be sure you’re not overpaying your web design company.

You know there are two ways to increase the bottom line in your company’s profits.

• Boost the amount of money coming into the business.

• Reduce the amount of money going out.

This article focuses on the latter. But how do you cut costs without cutting back on services or the quality of your products?

Here are a few cost reduction tips that can help you control cash flow without jeopardizing the effectiveness of your company:

1. Use less paper
2. Have an up to date blog or webpage instead of expensive brochures.
3. Use email whenever possible for in-house memos as well as correspondence to other businesses.
4. Be energy efficient
5. Turn off lights when you leave a room.
6. Set printers and copiers to go to sleep mode when not in use.
7. Be sure you turn everything off, including computers, when you leave the office at night.
8. Unplug things that aren’t used a lot such as shredders or coffee pots.
9. Have an energy audit and find out other ways you can reduce electric and gas bills.
10. Recycle
11. Boxes
12. Packing supplies
13. Paper
14. File folders
15. Manila envelopes
16. Buy used office furniture
17. Consider outsourcing – Instead of hiring full time employees try outsourcing on a per need basis. This can also free your time so you can concentrate on sales and marketing.
18. Bookkeeping
19. Writing articles or ads
20. Blog postings
21. Technical aspects of web design
22. Hire temps for data entry and filing
23. Compare costs every year – At least once a year do a comparison on what you’re paying for the following services and see if you can find a cheaper option.
24. Phone service
25. Office supplies
26. Banking
27. Office space
28. Equipment rental
29. Printing
30. Shipping costs
31. Web hosting
32. Health Insurance
33. Give one Person Purchasing Power – Instead of everyone ordering supplies, let one person be in charge of all the ordering. This allows your company to benefit from bulk purchases and comparison shopping.
34. Check into tax advantages – There are many government programs that give you tax breaks when you hire disabled individuals or locate in an area with a depressed economy.
35. Set up an Internship program – Talk to local colleges and see if you can train an intern in your industry. These are usually no pay or low pay positions.
36. Cooperative Advertising – If you want to do local print advertisements, look into sharing ad space with other complementing businesses.
37. Rent out extra office space – If you have an office you’re not using, sub-let it to a small business owner.
38. Encourage Employees to Suggest Cost Cutting Ideas – Offer a gift card or an extra day off to the employee who comes up with the best cost saving tip of the year.

Hopefully these ideas will help you and your employees brainstorm your own cost cutting plans. With some planning and commitment it is possible to reduce costs in your business without diminishing the quality of your services.

One of the most worthwhile skills you can learn to make money on-line in Internet marketing is Search Engine Optimization. You can bring your web sales page to the top of the search results, and bring thousands of visitors right to you, for free. Many web entrepreneurs have become rich from carefully executed SEO practices. There are very large companies that pay thousands of dollars every month just for SEO aid.

So, just what is SEO? SEO, also known as Search Engine Optimization, makes your website seem as valuable as possible to search engines such as Yahoo, Bing, and of course, Google. Google and other search engines use very complicated algorithms to help them retrieve the best, most relevant results for their viewers. The best search results will rank higher.

There are several ways in which a search engine determines how to order web results in a given web search. Search engines are always trying to bring the most valuable results to the consumer, and will look for trusted, informative sites.

The first factor that determines how high your site appears in the search results is the keyword. Make sure that the keyword that customers will most likely use to search for your web site is in the site’s URL, the title, meta tags, section titles, in links, and in all parts of your website.

The other factor is how many times other sites link to yours. If your site is being linked to by thousands of other sites, the search engine will find your site to be “popular” and the best site for the keyword, so it will be ranked higher. If your site has valuable information and is the most desired for the keywords used, more people will put a link to your site on their own website.

The quality of your links is a bit more important than the number of links. If a very notable site, such as the New York Times, were to link to your website, your site will also appear to be an authority on the subject and it will rank up higher in the search results. But if your site is linked by spam sites, your website will be considered less valuable for the search engine.

Search engine optimization is very complicated, as nobody really knows how to be ranked the highest in search engines except search engines themselves. There is so much for one to research on the subject, and some techniques are tried and true, while others will come back with limited success. Reaching the top results in a search engine does not happen overnight, and it an even take months, but if you are patient and work at it, you really can make it. Here’s to your first inspiration for using SEO to help you make money on-line!

When it comes to things like how much a website costs, there’s no such thing as a menu that you can look at and pick from. Just as with any other outsourced talent, the pricing is going to be a case-by-case basis, based on the going rate of the designer and what kind of website it is that you are looking for. While there are many other factors to putting up a website aside from the design, for the sake of this article, we will stick to designing fees topics.
Now that you know that website design fees are changeable, this is when you need to ask yourself a few questions.

The three major questions that we will tackle will be:
• What do you need the website for?
• What is it that you need in your website?
• How much time are you giving the designer to work on your site?

What do you need the website for?
To give it to you straight up, the initial industry standard begins at around $2000. And that’s just the beginning of the site; the more complicated the website gets, the more you’re going to have to pay. For a big corporation, this price is nothing compared to the advantages they will get to properly branding their product. For an individual, on the other hand, this is quite a steep price. If you’re only putting up a personal website that will not garner you any income, it might be best for you to keep it to a minimum, unless you’re willing to dish out the cash.

What is it that you need in your website?
Now that you know the $2000 initial design fee, you need to figure out how many things you would like to add on to the site. Don’t expect to pay that same amount if you want complicated Java and Flash add-ons to your site. But then again, adding something different to your site will make you stand out. Weigh the pros and the cons against each other.

How much time are you giving the designer to work on your site?
Web designing, at least the good ones, is an art; and in an ideal world, art is never rushed. But the reality is that we all have to deal with deadlines. Rush work is hard, especially if you’re expecting something that is top of the line. If you need something right away, be prepared to pay as much as double the initial cost. The best way to avoid something rush is to make sure to give them ample time to work on the designs.

Of course, there are still cases where a designer may take advantage of you, especially if you are not experienced in hiring web designers. Make sure that you see a working example of their work before you decide on whether you want to hire them or not. Your relationship with the web designer should be a two-way street: you give them what they deserve, and they should give you exactly what you pay for. It’s that simple.

The most important thing you can do for your small business is create enough exposure to put your business on top. Small businesses have struggled with this since the beginning of small businesses, and it will most likely be the biggest setback you will have to overcome with your small business. Even if you have the best catering service on your side of the globe, what good would it do if nobody knows about it?

Regardless of your business specialty, the only way you can stand a chance with your competition is to expose your business and make sure everyone knows about it.

Owners of small businesses are more likely to have trouble learning how to advertise than mastering their service or product to be the best. It might not always be cheap, and it might not always be easy, but you can market your small business.

Follow these four tips, and you will be able to market your small business to the public.

1.Do you really make the best Italian pizza? Create a time sensitive promotion to let everyone taste for themselves. This might mean giving customers two pies for the price of one during Fourth of July weekend. Naturally, chances are you will not make the best profits, and you might just break even, but you will have more business than ever during that promotion. You will make many new first time customers who might just come back when you’re not having a promotion.

2.Create flyers! You might have been told that flyers are not effective and just very annoying. But they can be used in a way that promotes your business and gets attention without being obnoxious. Check out local conventions and other places where they will get attention, and make sure they look professional.

3.Get on the radio. Local radio advertising can be fairly affordable, especially during off peak hours. For best results, catch the listener’s attention with a special promotion.

4.Set up a website, if you have not already. Use tools like Facebook and Twitter to increase exposure. You don’t have to hire a web designer to make it look professional, but it helps. The Internet is full of affordable ways to create local exposure. If you really can not create decent looking banner ads and graphics, many freelance web designers will help you out for very low prices.

The key to exposing your business is to become connected with those who are already interested in services like yours. Be sure to focus on advertising to your area, as catching the attention of consumers miles away will not do much good, unless you ship products as well. Always look for opportunities to expose your small, growing business!

Renovating your website and making it the best it can be does not have to be a time consuming process. Here are a few ways in which you can quickly make your website just a bit better for business. You can make your website more effective and user friendly in just a week and consumers will be less likely to leave your website before making business with you.

1. Make sure your graphics are to date and high quality. Hire a photographer to help your product pictures look professional. Also be sure that you are using alt tags, so search engines will find your images. Your photos should also be optimized so that they will load quickly for visitors.

2.Writing an article about your expertise can help your name get around. Post it on your website as well as to an article directory on-line, such as Ezine articles. You might be surprised, articles can really get around this way.

3.Read up on SEO tips to help optimize your website to be on the top of the search results when a consumer looks for your service. Customers will find you!

4. Change up your layout from tables to CSS, or Cascading Style Sheets. If you do not know how to use CSS, it might take a little time to figure out how to make it exactly how you picture it, though it will be worth it. You will be able to do more with your design, and you will be more easily found by search engines, as there is much less code involved. Pages that are designed with CSS will also load faster. When the website loads quickly, consumers will not get impatient as they would with slow loading pages.

5. Be sure that your website is easy to navigate. Ask a friend to tell you if it is easy to get through your website when they are seeing it for the first time. Customers might get impatient if they get “lost” on your website and will move on to a different search result.

6. Check all of your links to make sure they are not broken. Naturally, this will drive someone away very quickly.

7. Do not fill up your website with meaningless content. The customer will not like to have to look through a lot of content to find what they are looking for.

8. Add some testimonials. People always use the Internet to find out if services are good, and if you have good reviews, customers will trust you more quickly.

9. Social networks are very useful to businesses, even small, local ones. A Facebook fan page will help you add updates for “fans” of your business. You can also add your blog to your Facebook fan page. Web contests will also help you spread the word.

10. Add an “about us” page on your website so people can read the story of your business.

If you’re a small business owner, you know how it feels to be stuck in a rut and unable to come up with new ideas to help promote your business. This compilation of creative ideas can inspire you and help you get started in thinking about business promotion in a whole new way.

1.Join or start a leads club.

2.Try affiliate marketing. Everyone benefits from it, and it can help a lot.

3.Help a reporter. Reporters are always looking for people to interview, and this could help you gain exposure.

4.Write a book or e-book, especially one you can give away for free on your website. Everyone loves a giveaway.

5.Start a treasure hunt or similar promotion on your website. This will help with your on-line interaction with consumers.

6.Check your local newspaper for something such as “Fictitious Business Name Statement” announcements. Send them a business card.

7.Start a blog. This will also help you gain fans on-line.

8.Create a Customer Of The Month promotion. Advertise this on your website and in various places.

9.Lend out your facility for meetings and events, if possible. This will help others find out about your business as well.

10.Make a deal with a business that you are not competing with for a promotional package.

11.Start a monthly newsletter and email marketing campaign.

12.Three words- Customer loyalty program. Repeat customers are a great source of revenue.

13.Request to give a speech at career day at the local high or junior high schools.

14.Join your Chamber of Commerce and take advantage of networking opportunities, and show your community oriented side.

15.Start an annual award and publicize.

16.Write up a press release and submit to your newspaper. You an also submit it to websites around the Internet.

17.Write about your expertise in an article and post it all over the Internet.

18.Make a marketing video or commercial and submit it to YouTube, along with a link to your website in the description.

19.Conduct a seminar about the services or products you sell.

20.Create a free calender, with photos relevant to your product. Freebies with your business name and contact information can be a big boost.

Hopefully, many of these ideas will help you market your small business. When you put your own personal effort into it, you can make great strides in promoting your small business to local consumers. Work with your personal skills and knowledge to get the most out of your promotions.

If your website isn’t as effective as you’d like, maybe it’s time for a make-over. A tired looking, static, site is not an effective marketing tool.

Here are the top reasons to redesign your webpage:

Your design looks out-dated – You may have set up a webpage several years ago that was on the cutting edge of technology. But the internet world changes quickly. Make sure that your site stays current with the fast-pace of technology.

Your site hasn’t evolved with your business growth - You set up your webpage when your business started, but now you’ve grown and expanded. Be sure your webpage evolves with your business. If you’ve upgraded your products or services then keep your site current with all the changes.

It’s not user friendly – If your site is hard to navigate visitors will click away. Internet searchers are not patient people. They won’t waste their time with a poorly planned site.

It’s not getting traffic – You need to rethink your SEO if you’re not getting enough visitors. Effective keyword marketing can make a lonely site popular. If you don’t understand search engine optimization consider consulting a professional.

It doesn’t connect with your visitors – Does your site look like there’s a real person connected with it, or a faceless company? Do you clearly explain to visitors how you can help them and how they’ll benefit from your products and services?

It doesn’t work properly - Do you have outdated links?

Does it load too slowly?

How does it look in various browsers? Have you checked all the popular browsers or just the one you use?

Does your order processing system work correctly?

It’s boring – Let your website have personality. Write with a personal voice that relates to your target audience. A technical site will obviously need to be written in a different style than a guitar webpage or comic book web store. Show some excitement about your products.

It gets traffic but doesn’t make any sales – If you’re not getting any sales then there could be several problems with your site.

Do you explain how your products benefit your potential customers or do you talk about features only?

Does your site have a clear call to action?

Can visitors easily figure out how to place an order? Is there a buy button or similar way to make a purchase?

It doesn’t build your list – Your page should have an easy way for visitors to join your mailing list. Have them sign up to receive your newsletter or a free ebook.

Keep your site current, workable, and readable. SEO techniques are constantly changing, so market your site armed with current strategies.

If your site has any of the above problems, then it’s time to consider getting it redesigned. A good web design company can give you a quote and explain the process to you. Don’t let one of your most effective marketing tools become obsolete.